Posted on Dec 13, 2018 10:58 am
Email Gifts continue to skyrocket in popularity, with consumers preferring their ease of delivery, speed of purchase and coolness.
Apparently any stigma with giving a gift that can't be put in a gift box is fading away.
Almost all retailers offer consumers gift cards as a way to shop or give money to friends, both in the online and offline.
Companies such as Amazon, Flipkart and ShoppersStop allows consumers to purchase physical cards as well as to load online or digital accounts. These digital accounts have features that allow users to print gift cards from digital devices such as a smartphone or computer, and then redeem them at brick-and-mortar outlets or spend the balances online using an app or through a website.
Overall, gift cards may be good for those who are concerned with losing cash. Digital gift cards aren't generally replaceable, but they are very difficult to lose. Physical gift cards usually need to be registered in order to provide a level of protection in the event of loss. Once they are registered, most may be easily replaced.
However, e-gift cards raise some security issues, as all that stands between a criminal and money is a long alphanumeric code that can be stolen via cutting and pasting.
Most e-gift cards come with electronic registration that makes it easier to keep track of value if a gift is lost or stolen. Physical cards, when lost, are useless unless the card has been registered with the retailer.
But e-gift cards raise other concerns: They're easy to spend online, but can create a hassle in physical stores. Some consumers must print out evidence of the card to use it, though increasingly, the e-gifts can be stored and spent on smartphones, one feature consumers do care about.
Here are some other reasons digital gift cards are hot:
to recieve special offers